The communication BRT is working to align strategy and focus on key communication priorities, which includes looking carefully at dollars
spent on events, marketing and advertising, software, printing, media buys, etc. An estimated 2/3 of non-personnel communication spend is on printing and promotional items like pens, t-shirts, coasters, and other giveaways. These items are not trackable as far as results go, and provide little evidence of return on investment.